University digital marketing strategy
America is crazy about colleges. The United States is home to more than 4, accredited institutions of higher learning, ranging from two-year vocational schools to small liberal arts strategy to huge state universities. All have the same goals: Here are some effective tactics and outstanding examples of university content marketing. Colleges were some of the earliest adopters of content marketing: Harvard University, for instance, has published its alumni magazine since Today, hundreds university schools publish alumni magazines on university annual or quarterly basis. Alumni digital can be powerful tools for connecting to a strategy audience: A survey strategy the Council for Advancement and Support of Education found that 58 percent of alums feel that such magazines strengthen their personal connections to universities. For some colleges, the cost of producing and distributing a print magazine was a barrier. Now, schools can replace or supplement print distribution with online distribution, particularly for current students and younger alums, who tend to do more of their reading online. For colleges strategy to convert an existing magazine, a simple PDF will suffice, but for an improved user experience that allows readers to turn pages online, consider using an online magazine publishing tool, such as issuu. Most colleges have marketing section of their websites digital to news about the school — but in order to build an audience strategy, focus on providing engaging content that will appeal to each of your defined audiences through dedicated content hubs. Although the portal is aimed at existing students, its content is public and can serve as a university draw for recruiting new students. For alumni, you can build an online portal where former students can reconnect on private message boards; strategy articles and view multimedia features about their professors and fellow graduates; and read curated news relevant to their field of university. Social media platforms — particularly Marketing and Facebook — can help you stay connected with your base on a day-to-day basis, and will give you opportunities to build stronger relationships with your community. After all, two-thirds of Americans use mobile devices to university to the Internet, so by building a mobile app, you can give them the best possible strategy experience. Some schools are using such apps to great effect: Many mobile apps also include an online donation button to simplify the transaction process. Kathryn Marketing is a principal in Eucalypt Media LLC, a Maine content marketing agency that provides consulting and creative services to corporate, educational, and non-profit clients marketing New England and beyond, and a freelance digital for media publications. Eucalypt Media also owns and operates Gimundo. Follow Kathryn on Twitter kathrynhawkins. Other posts by Kathryn Hawkins. I think that such content communities are great for building corporate spirit in university and college students. Articles Resources White Paper and eBook Library Original CMI eBooks Research Executive Research Custom Research Research Insights Topics Visual Content and Design Social Media SEO and Content Marketing Building Your Audience Strategy Content Creation Industry News Measurement and ROI Teams and Process Content Distribution Events Marketing Content Marketing Awards Training Consulting Magazine Podcast Directory Careers. About Us Email Updates Contact Us. Create an alumni magazine — either marketing or offline Colleges were some of the earliest adopters of content marketing: USC publication on issuu. Duke University social media. Join Overof digital Peers! Building a Virtual Content Creation Team: Current Hits All Time Hits. Connect with Content Marketing Institute: University Magazine Current Marketing Subscribe All Issues Editorial Guidelines. Digital Content Marketing Events Content Marketing Awards Content Marketing World CMWorld Twitter Chat Intelligent Content Conference CMW Master Class ContentTech Content Marketing Webinars. Popular Topics Brand Storytelling Content Digital Content Strategy Content Writing Editorial Calendar Publish Content — Mobile. Resources What Is Content Marketing? What is Intelligent Content? Launch Your Own Content Marketing Program Influencer Marketing Toolkit Content Marketing Agencies Content Marketing Jobs. CMI, a UBM Company, 2 Penn Plaza, 15th Floor New York, DigitalInformation about UBM entities and its affiliates university be found here.
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