The Library's Strategic Plan has been produced in order to guide its development in line with the University's Vision It identifies the Library's purpose and values, and draws together the strategic priorities which respond to the institutional, information and technological environments. Strategic objectives for the Library have been formulated to align with the key themes of Learning and Teaching, Research and Innovation, and Engagement. The objectives are underpinned by a number of enabling activities which will ensure that the Library can deliver the Strategy effectively. Library a shorter version of the Library's purpose values and operating principles. To develop and deliver high quality and innovative information services, resources and strategy to support the research, learning and teaching of the University and university benefit the wider community. The success of the University depends on information resources, services and technologies to support the core functions of Learning, Teaching and the Student Experience, Research and Innovation, and Engagement and Internationalisation. The Library has an important role to play in supporting the full range of these institutional strategies. The Strategy, Teaching and Student Experience Strategy emphasises the importance of providing access to environments within which effective learning can take place. This requires continuous improvements to be made to the quality of physical and virtual information environments, along marketing the range and accessibility of information resources and services. The Library will continue to make a vital contribution to the student experience by supporting the development of academic skills and independent learning, and provide employment opportunities for students who make an important contribution to a number of its services. The Research and Innovation Strategy identifies the importance of the research environment and facilities, which will involve not university the provision of appropriate information resources, but also the development of new services, including large-scale data storage, management and preservation. The Library is also closely involved in the development of research management and repository systems for the University. The Library also contributes to researcher training and provides ongoing support in the discovery, use library management of information resources. In supporting the Internationalisation and Engagement Strategies, the Library university assist in the development of services for partnerships and new activities overseas as well as providing resources and services for international students and researchers at home. It will also make a direct contribution to a number of specific projects and activities in support of Engagement through initiatives focused on widening participation and links with schools, and the development of partnerships with local, regional and national cultural organisations. The Library actively contributes to building the reputation of the University by supporting for strategic objectives, through professional activity in the HE and Library world, and by developing and exploiting its unique and distinctive resources for the benefit of the whole community. Significant issues marketing the University which will guide the direction of the Library and its services during the planning period include the following:. The business plan is developed on a collaborative basis by Library staff at all levels, with activities sponsored and monitored by the Library Strategy Group. Within each Strategic theme, the Strategic Objectives SO are as follows:. Strategic alignment and joint planning with ISS is particularly strategy in delivering integrated information services to the University. The dependencies listed below are a selection of those which are most clearly aligned to specific objectives:. Back to Top Customer feedback Legal Freedom of information Photography Credits University Library, Newcastle University, Newcastle upon Tyne, Library 7RU, United Kingdom Email: Newcastle University University Library S earch Search Marketing About Services Resources Subject support Research support Special Collections Contact Help Live Chat. Important information regarding Library services. Purpose of the University Library To develop and deliver high quality and innovative information services, resources and environments to support the research, learning and teaching of the University and to benefit the wider community. The Library's values and operating principles The customer is at the heart of everything university do We are university to strategy a friendly, professional and efficient service We are flexible and innovative, ensuring that customer needs are met and exceeded Through training and personal development we ensure the continued excellence and expertise of our staff Strategy supportive and inclusive team environment encourages all staff to contribute and library a voice We actively engage with the wider community to share, collaborate and inspire We are enthusiastic to support the wider interests of the University and to enhance its reputation We promote accessibility, equality and strategy in all our services. The Internal Context Significant issues within the University which will guide the direction of the University and its services during the planning period include the following: The External Context Major issues in the external environment which will impact on the Library include: Within each Strategic theme, the Strategic Objectives SO are as follows: SO2 Work library partnership with Faculties and other Professional Support Services to develop new on-campus learning spaces, including those in new buildings on Science Central. SO3 Review and adapt current space in the libraries according to demand from students including appropriate facilities for postgraduate studentsand continued growth in print and special collections. SO4 Develop student engagement activities to inform and support service planning and delivery. SO5 Extend library opening hours as far as practicable to meet the diverse of Library users, ensuring the effective coordination of services across the full range strategy opening hours. SO6 Introduce a concierge approach for front-line services and customer support to improve consistency and quality of service. SO7 Work with NUIT to deliver high standards of customer support for the use of technologies, and to develop innovative services and resources. SO8 Work with Faculties to support new subjects as the portfolio of taught courses is extended. SO9 Identify and exploit new purchasing and delivery models for providing core course materials university students e. SO12 Contribute to the development of coordinated academic skills support with complementary services Writing Development Centre, Maths Aid and Student Welfare. SO16 Work with local and regional academic consortia e. Northern Collaboration, to identify and explore shared services. SP2 - To provide active and effective support to the University's research and researchers SO17 Develop a distinctive research support service, including research publication and data strategy, to complement and underpin current liaison activities with Schools and Institutes. SO18 Contribute to the development of University policy on Open Access and manage OA publication services to improve the visibility and impact of research outputs. SO19 Work with the University Research Office to ensure compliance with funder requirements for access to research outputs, particularly with regard to HEFCE, RCUK and COAF. SO20 Influence and support new modes of publication for University research, including Open Access monographs. SO21 Develop and deliver services for research data management RDM in collaboration with NUIT and the University Research Office. SO23 Focus research collection development on new and developing research areas, and seeking new sources of funding where appropriate. SO24 Provide support for university activities on research analytics: SO26 Work with local and regional academic consortia, e. N8 and the Northern Collaboration, to identify and library shared services pertaining to research support. SP3 - To provide services for the International University in the UK and overseas SO28 Develop, deliver and evaluate appropriate service models for educational partnership arrangements and overseas campuses. SO29 Support the implementation of, and develop services for, emerging research strategies at international campuses SO30 Develop appropriate strategies for ensuring access to digitised materials and digital content for courses delivered overseas. SO31 Work in partnership with Academic Strategy to support information literacy requirements for curricula delivered on international campuses SO32 Develop and refine library support for overseas university studying at the Newcastle campus e. SO33 Develop a sustainable support model to meet the information and library support needs of NU London students. SO34 Support international reputation building by developing the profile of the Library and its distinctive collections and services. Strategy Extend and grow a successful bidding culture for external project funding for unique and distinctive collections. SO37 Accelerate cataloguing projects to aid discovery of unique and distinctive resources. SO39 Improve exhibition and engagement facilities and develop high-profile exhibition programmes to highlight library strengths and attract new users. SO40 Implement and evaluate strategic space plan for special collections and archives to ensure optimal storage of existing collections and capacity for acquisition of new collections. SO41 Develop and implement a digitisation strategy for library and other distinctive materials to improve access to collections and address conservation needs. SO42 Implement a Collection Development policy to augment existing collection strengths and facilitate relevant University research interests. SO43 Engage with and contribute to local, regional and national cultural events. SO44 Develop and maintain strategic partnerships in the marketing and region to help promote our unique and distinctive collections to the widest possible audience. SO45 Work with HASS Faculty to optimise the effective exploitation of archival resources in support of Raising the Bar in line with expectations outlined in their strategic plan. SO46 Plan for the acquisition and cataloguing of strategically important collections in partnership with academic schools and ESS. SO47 Complete review of University Archives and formulate a plan for their university management and exploitation. SP5 - To ensure efficiency, effectiveness and value for money in all our services and operations SO48 Improve intelligence on the use of the libraries and IT services using appropriate strategy sources. SO49 Use and evaluate data provided by reference analytics to enhance quality and increase efficiencies of front-line enquiry services. SO50 Implement systematic process review and improvement techniques to enhance effectiveness, efficiency and vfm, and to reduce excess bureaucracy in administrative procedures. SO51 Improve communications and staff productivity through the effective use of technology and the development of a long-term technology plan. SO52 Develop the critical use of KPIs and risk management in strategic and operational planning. SO54 Introduce smart working practices to improve space efficiency and environmental performance. SO55 Develop and implement a new approach to evaluating the impact and effectiveness of library and development activities. SO56 Ensure value for money, efficiency and effective outcomes in the redesign of the Sandyford Building and other learning spaces. SO57 Develop new business and service delivery plans for Print Services. SO58 Develop and implement plans for the consolidation of marketing Library and University stores, archives and special collections material. SO59 Develop joint working and further integration of administrative support within the Academic Services Directorate. MOOCs, elearning platforms offer new marketing of information delivery and engagement with academics and other partners New publishing models, including new methods of peer review and alternative dissemination channels Increasing interest from funders and regulators is accelerating the development of Open Access Research funders are increasingly interested in data management, preservation and re-use of research data; introduction of new research management systems will enable the Library to play a greater role The growth of digital humanities will require a new focus on Library support for humanities researchers New collections and external funding opportunities will raise the profile and impact of Special Collections and Archives Working with external partners in the cultural sector e. The dependencies listed below are library selection of those which are most clearly aligned to specific objectives: Counterparty Issues NUIT Development and management of IT facilities in the libraries, integrated with PC cluster development across campus. Support for students in use of IT facilities. Research data management policy and services. Rationalisation of location, virtualisation and management of servers. Management of smartcard services, and print and copy services. ESS Refurbishment and development of the libraries to support research and learning and to ensure the effective utilisation of space. Infrastructure improvements in the libraries. Maintenance and ongoing support for facilities. University Research Office Development and support for research management systems; development of research data management policy. Policy on Open Access publication and management of open access publication services. LTDS Development of online teaching and learning support services. Strategy Advancement Acquisition of external funds to develop facilities and services Development of services to alumni Accommodation and Hospitality Services Maintenance library delivery of cafe facilities in the Libraries. About Access and accessibility Awards Cafe and vending machines Charges Clean and Quiet Computers and WiFi Customer Care Donating books to the library Friends of the library Joining the library Libraries and locations Library floor plans Library language and jargon Marketing strategic plan Virtual Library Strategy Library videos News and events Opening hours Public Task Statement Rules and regulations Social media Study rooms and study spaces Study space availability. Undergraduate Postgraduate Research Business International About Us Maps and Directions Web Site M ap. Back to Top Customer feedback Legal Freedom of information Photography Credits. University Library, Newcastle University, Newcastle upon Tyne, NE1 7RU, United Kingdom Email: Work in partnership with Faculties and other Professional Support Services to develop new on-campus marketing spaces, including those in new buildings on Science Central. Review and adapt current space in the libraries according to demand from students including appropriate facilities for postgraduate studentsand continued growth in print and special collections. Extend library opening hours as far as practicable to meet the diverse of Library users, ensuring the effective coordination of services across the full range of opening hours. Introduce a concierge approach for front-line services and customer support to improve consistency and quality of service. Work with NUIT to deliver high standards of customer support for the use of technologies, and to develop innovative services and resources. Identify and exploit new purchasing and delivery models for providing core course materials to students e. Develop a sustainable service model that better ensures the availability of key reading material university undergraduate and taught postgraduate students. Develop new methods of support for digital and information literacy, and embed the development of these skills into the curriculum. Contribute to the development of coordinated academic skills support with complementary services Writing Development Centre, Maths Aid and Student Welfare. Work with local and regional academic consortia e. Develop a distinctive research support service, including research publication and data management, to complement and underpin current liaison activities with Schools and Institutes. Contribute to the development of University policy on Open Access and manage OA publication services to improve the visibility and impact of research outputs. Work with the University Research Office to ensure compliance with funder requirements for access to research outputs, particularly with regard to HEFCE, RCUK and COAF. Influence and support new modes of publication for University research, including Open Access monographs. Develop and deliver services for research marketing management RDM in university with NUIT and the University Research Office. Focus research collection development on new and developing marketing areas, and seeking new sources of funding where appropriate. Provide support library university activities on research analytics: Work with local and regional academic consortia, e. Develop, deliver and evaluate appropriate service models for educational partnership arrangements and overseas campuses. Support the implementation of, and develop services for, emerging research strategies at international campuses. Develop appropriate strategies for ensuring access to digitised materials and digital content for courses delivered overseas. Work in partnership with Academic Schools to support information literacy requirements for curricula delivered on international campuses. Develop and refine library support for overseas students studying at the Newcastle campus e. Develop a sustainable support model to meet the information and library support needs of NU London students. Support international reputation building by developing the profile of the Library and its distinctive collections and services. Extend and grow a successful bidding culture for external project funding for unique and distinctive collections. Improve exhibition and engagement facilities and develop high-profile exhibition programmes to marketing collection strengths and attract new users. Implement and evaluate strategic space plan for special collections and archives to ensure optimal storage of existing collections and capacity for acquisition of new collections. Develop and implement a library strategy for archives and other distinctive materials to improve access to collections and address conservation needs. Implement a Collection Development policy to augment existing collection strengths and facilitate relevant University research interests. Develop and maintain strategic partnerships in the city and region to help promote our unique and distinctive collections to the widest possible audience. Work with HASS Faculty to optimise the effective exploitation university archival resources in support of Raising the Bar in line with expectations outlined in their strategic plan. Plan for university acquisition and cataloguing of strategically important collections in partnership with academic schools and ESS. Complete review of University Archives and formulate a strategy for their effective management and exploitation. Improve intelligence marketing the use of the libraries and IT services using appropriate data sources. Use and evaluate data provided by reference analytics to enhance quality and increase efficiencies of front-line enquiry services. Implement systematic process review and improvement techniques to enhance effectiveness, efficiency and vfm, and to reduce excess bureaucracy in administrative procedures. Improve communications and staff productivity through the effective use of technology and the development of a long-term technology plan. Develop and implement a new approach to evaluating the impact and effectiveness of training and development activities. Ensure value for money, efficiency and effective outcomes in the redesign of the Sandyford Building and other learning spaces. Develop and implement plans for the consolidation of all Library and University stores, archives and special collections material. Develop joint working and further integration of administrative support within the Academic Services Directorate. Development and management of IT facilities in the libraries, integrated with PC cluster development across campus. Refurbishment and development of marketing libraries to support research and learning and to ensure the effective utilisation of space. Development and support for research management systems; development of research data management policy. Acquisition of external funds to develop facilities and services Development of services to alumni.
How to Create an Effective Marketing Plan for Your Academic Library App
How to Create an Effective Marketing Plan for Your Academic Library App
3 thoughts on “University library marketing strategy”
There is a scene in the movie that seems inspired by My Lai, although it does not develop into a massacre.
Some guys loved seeing them, others were whiny little girls about it.
It may be helpful to provide a template for the mirror (just to get size right).